So, my journalism professor gives the class this assignment this week to find a video that has gone viral. He also gave an assignment to check out reddit.com. (My kind of class) So, I go on reddit.com today (like I do everyday but, I will talk about that later) and would you look at that there is a viral video on my front page. Score! So, I posted the video below. “What is this!?” You ask yourself. Well, this is a rapper named Mac Lethal. He has been making underground Hip Hop for years. He even made his own record label so that he wouldn’t have to deal with major record labels. A while ago this kid named Whatsky posted a Youtube video that went viral. You may remember it. It was called “Pale Kid Raps Fast.” Well, my friend, Mac responded with the video “Pale Kid Raps Faster.” And since then it has been on. The video you see below is yet another one of Mac Lethal’s look-I-can-rap-really-fast videos since then. He takes the popular beat from the song “Look At Me Now” which has been redone a few times already and puts a funny little spin on it. He cooks breakfast while rapping about cooking breakfast. Currently on Youtube it says this video only has 300 views but, that is part of this thing Youtube does that nobody understands really. There are much more than that. With over 4000 likes since it was posted earlier today there must be thousands more views than that. Why is this video going viral? Well you have two major elements. First you have the mainstream music aspect. The song “Look At Me Know” is popular with the young people. We’ve all heard it. We all like Karmin’s version better. Okay, maybe that is just me. My point is that it is well known. Secondly you have someone doing something that not a lot of people can do and on top of that he is (HO MY GOD WAIT FOR IT) WHITE. Gasp. Yes. There are white rappers!? No way! They can rap just as fast as Twista or Busta? It’s sort of shock value to those who don’t know. So, people wanna see it. Personally I think Mac is above using viral videos and exploiting his race for views but, hell it works and the videos are pretty cool. Go and check them out.
Going Viral! with Nerdy White Kid